Mum + Poppy’s - madisontaylorcreates

MUM + POPPY'S

BRANDING

Mum + Poppy's is a conceptual flower shop brand based in Greenville, South Carolina. This flower shop has the mission of partnering with nursing homes around the area. Some of the proceeds of the customers that come to the flower shop go into the company's action of creating flower bouquets and sending them to people in the nursing homes that don't have family or friends around to show them love. The name "Mum + Poppy's" comes from first the obvious, there are flowers called Mum and Poppies, but this name also gives a nod to the endearing names that we can give to our grandparents - hence giving a nod to the nursing home mission. I created this flower shop for a branding project during my time as a student. The goal of the project was to cohesively design different collateral for a brand. I was to create different products within the brand and have a consistent design throughout the brand products. I was to start this company from the ground up, starting with brain storming who the target audience is, what type of aesthetic the company has, what the mission of the company is, etc. Some challenges I ran into during this project were to consistently stay within the brand and to continue making interesting designs without just reusing the same designs over and over again. I wanted to continue to make interesting designs, but for those designs to consistently stay within the brand. That was definitely a challenge, but something that I feel like I worked through.